University of Kansas Design Department - KU Design Week 2023

Student Choice from Juror Meaghan Barry

The brand system’s strength is its ability to balance itself between worlds. Its design has presence on digital platforms, but translates seamlessly to more low-fi mediums like a risograph print. The typographic logo oscillates between a highly legible version and a stylized wavy form. Some layouts appear static, while others appear to be in motion, downloading from somewhere. The ability for the brand system to contain these opposites while maintaining consistency and brand recognition demonstrates the strength of this designer’s project. Well done!