MMGY - Cleveland Kit

Professional Choice from Juror Meaghan Barry

I never thought I’d say this but – this brand system makes me want to visit Cleveland (as a Michigander, do you know how hard this is for me to write?!). However, I’m a sucker for the pride that’s embedded in this work for a city that deserves more attention. The icons, typography, and messaging create a cool factor and attitude that is reminiscent of what many of us think about when we think of Cleveland – rock and roll – but it mixes in some surprises for a fresh spin on this place. The design gives Clevelanders something to be proud of. Well done!