Hallmark Cards, Inc. - Mahogany Uplifted & Empowered 2023

Professional Choice from Juror Leeya Jackson

I selected this campaign because it exudes positivity and beauty while highlighting the significance of authenticity and representation through art and storytelling. The cards and printed materials are wonderful, with thoughtful artwork and words, and feel needed in the greeting card industry. Additionally, the video’s cinematography is warm, inspirational, and excellent.